Why Sharing Testimonials Matters
Customer testimonials are one of the most powerful forms of social proof, but their impact multiplies when shared strategically across multiple platforms. According to research, 92% of consumers read online reviews before making a purchase, and testimonials can increase conversions by up to 38%.
The key is meeting customers where they are. Different platforms serve different purposes: social media builds awareness and engagement, review sites provide third-party validation, and your website converts visitors into customers. A comprehensive testimonial sharing strategy leverages all three channels to maximize reach and credibility.
Modern testimonial management platforms like Testimly make it easy to collect testimonials once and share them everywhere—from your website to social media to review platforms—without manual reformatting or duplicate work.
Best Review & Directory Sites for Testimonials
Review sites and directories provide third-party validation that's more credible than testimonials on your own website. These platforms also deliver valuable SEO benefits through high-authority backlinks.
G2
URL: g2.com
G2 is the premier review platform for B2B software with DR 91. Encourage customers to leave detailed reviews on G2—these reviews appear in Google search results and influence purchase decisions. G2 reviews provide dofollow backlinks and significantly boost domain authority. Businesses with 10+ G2 reviews see 3x higher conversion rates. The platform is essential for B2B SaaS companies looking to build credibility and drive qualified leads.
Trustpilot
URL: trustpilot.com
Trustpilot is a trusted review platform for consumer-facing businesses with DR 92. Reviews on Trustpilot appear in Google search results and Google Shopping. The platform provides review widgets you can embed on your website. Trustpilot's TrustScore badge is recognized globally and builds instant credibility for e-commerce and consumer services.
Capterra
URL: capterra.com
Capterra is a high-authority directory for business software reviews with DR 90. Getting listed and collecting reviews on Capterra provides valuable backlinks and drives qualified B2B traffic. Capterra reviews rank well in Google for software-related searches. The platform is essential for SaaS companies targeting businesses and organizations.
Google Business Profile
URL: google.com/business
Google Business Profile reviews appear directly in Google Search and Maps, making them incredibly valuable for local SEO. Businesses with 40+ Google reviews see 54% higher click-through rates. Respond to all reviews (positive and negative) to show engagement. The platform is essential for local businesses and service providers looking to dominate local search results.
Product Hunt
URL: producthunt.com
Product Hunt is essential for tech product launches with DR 91. While links are nofollow, the platform drives massive traffic and media attention. Positive reviews and upvotes on Product Hunt provide social proof that influences early adopters and investors. Products that rank in the top 5 on launch day can receive thousands of visitors and significant press coverage.
Yelp
URL: yelp.com
Yelp remains dominant for local business reviews with DR 93, especially restaurants and services. Yelp reviews influence local search rankings and drive foot traffic. The platform's high domain authority makes it valuable for SEO. Businesses should actively encourage satisfied customers to leave Yelp reviews and respond to all feedback promptly.
Website Integration Strategies
Your website should be the central hub for testimonials. Strategic placement maximizes conversion impact while maintaining a professional appearance.
Homepage Hero Section
Place your strongest video testimonial or rotating testimonial carousel in the hero section. This builds immediate trust and can increase conversions by 15-20%. Keep it above the fold for maximum visibility.
Product/Pricing Pages
Testimonials on product and pricing pages reduce purchase anxiety and can boost conversions by 30-40%. Place testimonials near pricing tables or "Add to Cart" buttons. Use testimonials that address common objections or highlight specific features.
Dedicated Testimonials Page
Create a comprehensive testimonials page showcasing all customer feedback. Organize by industry, use case, or product feature. This page serves as a resource for prospects doing deep research and provides SEO value through user-generated content.
Checkout/Cart Pages
Testimonials on checkout pages prevent cart abandonment and can improve completion rates by 10-15%. Use short, trust-building testimonials that emphasize reliability, quality, and customer satisfaction.
Blog Posts & Case Studies
Integrate relevant testimonials into blog content and case studies. This adds credibility to your content marketing and improves SEO through natural keyword usage. Link testimonials to related products or services.
Embed Testimonials Everywhere with Testimly
Testimly makes it easy to collect testimonials once and share them everywhere. Choose from multiple widget styles (carousel, grid, wall of love, animated) and embed them on your website with zero coding. Testimonials update automatically when you collect new ones.
Best Practices for Sharing Testimonials
Follow these proven strategies to maximize the impact of your testimonial sharing efforts.
Always Get Permission
Never share customer testimonials without explicit permission. Include consent checkboxes in your collection forms specifying where testimonials will be used (website, social media, ads). For video testimonials, written consent is essential. Testimly includes built-in permission tracking for compliance.
Use Authentic Content
Authenticity beats polish. Slightly imperfect video testimonials feel more genuine than overly produced content. Don't heavily edit customer words—minor grammar fixes are fine, but preserve the customer's voice and meaning. Authentic testimonials convert better because they're more believable.
Include Specific Details
Testimonials with specific results ("increased sales by 38%") are 3x more persuasive than generic praise ("great product"). When sharing testimonials, highlight concrete outcomes, numbers, and before/after comparisons. Specificity builds credibility.
Optimize for Each Platform
Tailor testimonial format to each platform's strengths. Use square videos (1:1) for Instagram, vertical videos (9:16) for TikTok and Stories, landscape (16:9) for YouTube. Add captions to all videos for silent viewing. Create platform-specific graphics rather than using the same image everywhere.
Respond to All Testimonials
Thank customers publicly when they share testimonials. This encourages more customers to share their experiences and shows prospects that you value customer feedback. On review sites, respond to every review (positive and negative) within 24-48 hours.
Track Performance
Monitor which testimonials drive the most engagement and conversions. Use UTM parameters for social media shares to track traffic. A/B test different testimonials on landing pages. Double down on what works and retire underperforming testimonials.
Keep Testimonials Fresh
Update website testimonials monthly to keep content fresh. Rotate featured testimonials on your homepage weekly. Share new testimonials on social media regularly. Fresh testimonials signal that your business is actively serving customers and adapting to their needs.
Make Sharing Easy
Add social sharing buttons to testimonial pages so customers can easily share their own testimonials. Create shareable graphics from text testimonials. Provide pre-written social posts customers can use when sharing their experiences.
Sharing Testimonials FAQ
What's the best platform to share testimonials?
The best platform depends on your audience and goals. For B2B companies, LinkedIn and G2 are highly effective. For B2C, Instagram, Facebook, and TikTok drive the most engagement. Your own website should always be the primary destination, with social media and review sites amplifying reach. Use Testimly to collect testimonials once and share them everywhere.
Should I share video or text testimonials?
Video testimonials generate 80% higher engagement than text on social media and can increase conversions by up to 80% on websites. However, text testimonials are easier to share across platforms and better for SEO. The best strategy is to collect both formats and use video for high-impact placements (landing pages, social media) and text for broader distribution (website, email, ads).
How often should I share testimonials?
Share testimonials regularly but strategically. On social media, aim for 2-3 testimonial posts per week mixed with other content. On your website, update testimonials monthly to keep content fresh. For email campaigns, include at least one testimonial per campaign. Consistency builds trust without overwhelming your audience.
Do I need permission to share customer testimonials?
Yes, always get explicit permission before sharing customer testimonials publicly. Include a consent checkbox in your testimonial collection form that specifies where and how you'll use their feedback (website, social media, marketing materials). For video testimonials, written consent is especially important. Testimly includes built-in permission tracking for compliance.
How do I make testimonials more shareable?
Make testimonials shareable by: (1) Creating visually appealing graphics with quotes, (2) Keeping videos under 60 seconds for social media, (3) Adding captions to videos for silent viewing, (4) Including customer photos/logos when permitted, (5) Using platform-specific formats (Stories, Reels, TikTok), and (6) Adding clear CTAs. Testimly provides share-optimized formats for all major platforms.
Can sharing testimonials improve SEO?
Yes, sharing testimonials strategically improves SEO in multiple ways: (1) Fresh user-generated content signals to search engines, (2) Testimonials on review sites create quality backlinks, (3) Social sharing increases brand mentions and indirect SEO signals, (4) Video testimonials improve time-on-page metrics, and (5) Testimonials with keywords help rank for relevant searches. Aim for testimonials on high-DR platforms (70+) for maximum SEO impact.
Best Social Media Platforms for Sharing Testimonials
Social media platforms offer massive reach and engagement potential for testimonials. Each platform has unique strengths and best practices for testimonial sharing.
LinkedIn
URL: linkedin.com
LinkedIn is the premier platform for B2B testimonial sharing. Posts with customer success stories and case studies generate 3x more engagement than standard content. Share video testimonials from clients, written recommendations, and detailed case studies. Tag customers (with permission) to amplify reach. LinkedIn's professional context makes testimonials particularly credible. Encourage customers to leave LinkedIn Recommendations on your company page—these appear prominently and serve as powerful social proof for prospects researching your business.
Instagram
URL: instagram.com
Instagram excels at visual testimonial sharing. Use Stories for quick customer shoutouts, Reels for video testimonials (15-60 seconds), and feed posts for polished testimonial graphics. Before/after images work exceptionally well for products with visible results. User-generated content (UGC) testimonials feel authentic and drive higher engagement than branded content. Create a branded hashtag for customer testimonials and feature the best submissions on your profile to encourage more customers to share their experiences.
Facebook
URL: facebook.com
Facebook's review system and recommendation features make it ideal for local businesses and service providers. Share video testimonials as native videos (not YouTube links) for better reach. Facebook's algorithm favors authentic customer stories, especially those that generate comments and shares. Use Facebook Reviews as a testimonial collection point. Pin your best testimonial post to the top of your Facebook page so it's the first thing visitors see.
TikTok
URL: tiktok.com
TikTok's short-form video format is perfect for authentic, unpolished customer testimonials. Videos under 30 seconds perform best. Encourage customers to create their own TikTok testimonials using your product and tag your account. User-generated testimonials on TikTok can go viral and reach millions of potential customers organically. Create a TikTok testimonial challenge or trend to encourage mass participation from satisfied customers.
Twitter/X
URL: twitter.com
Twitter excels at sharing quick customer wins and real-time testimonials. Screenshot positive tweets (with permission) and share them as testimonials. Quote tweets from satisfied customers feel authentic and timely. Twitter's retweet feature amplifies reach when customers share their own positive experiences. Create a Twitter Moment compiling your best customer testimonials for easy sharing and reference.
YouTube
URL: youtube.com
YouTube is ideal for detailed customer success stories and case study videos (2-5 minutes). Video testimonials on YouTube rank in Google search results, providing long-term SEO value. Create a dedicated playlist for customer testimonials. YouTube's massive search volume makes it a discovery channel for prospects researching solutions. Optimize video titles and descriptions with keywords like "[Your Product] Review" or "[Your Product] Customer Success Story" to capture search traffic.