How To Ask For Reviews & Testimonials + 10 Email Templates
Asking clients for reviews can be a delicate task, but it's crucial for building your business's online reputation. Positive reviews not only attract new customers but also help you understand what you're doing right and where you can improve.
In this guide, we'll explore the best ways to ask for client reviews, answer frequently asked questions, and provide actionable strategies to make the process smooth and effective.
Why Client Reviews Matter
Before diving into the strategies, it's important to understand why client reviews are essential. According to a BrightLocal survey, 87% of consumers read online reviews for local businesses, and 79% trust online reviews as much as personal recommendations. Reviews are not just nice-to-haves; they are vital for credibility and growth.
of consumers read online reviews for local businesses
trust online reviews as much as personal recommendations
higher conversion rate for products with reviews
increase in conversions when testimonials are displayed
Tips for Asking Clients for Reviews
Timing is Everything
One of the most critical aspects of asking for reviews is timing. The best time to ask for a review is right after a positive interaction or when the client has received their product and is satisfied. This is when their experience is fresh, and they are more likely to provide detailed and positive feedback.
Personalize Your Request
A personalized request is more likely to receive a positive response. Use the client's name, mention specific details about their purchase or experience, and express genuine appreciation for their business.
Simplify the Process
Make it as easy as possible for clients to leave a review. Provide direct links to your review pages on platforms like Google, Yelp, or industry-specific sites. The fewer steps they have to take, the more likely they are to follow through.
Offer Multiple Platforms
Give clients the option to leave reviews on different platforms. Some might prefer Google, while others might be more comfortable with Facebook or industry-specific review sites.
Follow Up Politely
If a client hasn't left a review after your initial request, a polite follow-up can make all the difference. Wait a reasonable amount of time before sending a reminder and keep the tone friendly and appreciative.
10 Email Templates and Scripts
Using well-crafted email templates and scripts can simplify the process of asking for reviews. These templates provide a structured way to request feedback, ensuring you cover all the essential points while keeping it personal.
These templates cover various scenarios, from friendly approaches to follow-up requests and incentives. Customize them to fit your brand voice and the specific relationships you have with your customers.
Template 1: The Friendly Approach
Best For: General requests, particularly from customers with whom you have a warm relationship. Use this review request email template when you want to keep the tone light and personal.
We'd Love to Hear Your Feedback!
Hi [Customer's Name], I hope you're doing well! It's been great working with you, and we're so happy you chose us. We're always striving to improve and would love to hear about your experience with [Product/Service]. Would you be willing to share a short testimonial? Your feedback means a lot to us and helps others understand what to expect. Thank you so much for your time and support! Best regards, [Your Name]
Template 2: The Follow-Up Request
Best For: Following up for a review with customers who recently purchased or used your product/service. Ideal for customers who may need a gentle reminder to share their experience.
Quick Favor – Your Feedback
Hi [Customer's Name], I hope this email finds you well! A little while ago, you purchased [Product/Service] from us. We hope you're enjoying it! Could you take a few minutes to write a short testimonial about your experience? It would really help us and other potential customers. Thanks in advance for your help! Best, [Your Name]
Template 3: The New Customer Approach
Best For: New customers who have recently started using your product/service. Perfect for gathering initial impressions and feedback.
How Was Your Experience with Us?
Hello [Customer's Name], Thank you for choosing [Your Company]! We're thrilled to have you as a new customer. We'd love to hear your thoughts on your recent experience with [Product/Service]. Would you mind providing a brief testimonial? It helps us a lot and only takes a few minutes. We appreciate your support! Warm regards, [Your Name]
Template 4: The Satisfied Customer
Best For: Customers who have expressed satisfaction with your product/service. Great for turning positive feedback into a testimonial.
Share Your Success Story
Hi [Customer's Name], We're delighted to hear that you're happy with [Product/Service]! Your satisfaction is our top priority. Could you share your success story in a short testimonial? It would be incredibly helpful for us and inspiring for others considering our services. Thank you for being an amazing customer! Best wishes, [Your Name]
Template 5: The Post-Event Request
Best For: Customers who attended a recent event you hosted. Ideal for collecting feedback on events, workshops, or webinars.
Your Thoughts on [Event Name]?
Hi [Customer's Name], Thank you for attending [Event Name]! We hope you had a great time. We're gathering feedback to improve future events and would love to hear your thoughts. Could you provide a short testimonial about your experience? Your input is invaluable to us. Thanks a lot, [Your Name]
Template 6: The Loyal Customer
Best For: Long-time or repeat customers. Perfect for showing appreciation and getting testimonials from your most loyal supporters.
We Value Your Feedback
Dear [Customer's Name], As one of our loyal customers, your opinion is very important to us. Could you take a moment to share a testimonial about your experience with [Product/Service]? Your feedback helps us improve and helps others make informed decisions. We appreciate your continued support! Sincerely, [Your Name]
Template 7: The Incentive Offer
Best For: Encouraging testimonials by offering an incentive. Great for motivating customers who may need an extra push to provide a review.
Share Your Feedback and Get [Incentive]
Hi [Customer's Name], We hope you're enjoying [Product/Service]! We value your opinion and would love to hear your feedback. Share a short testimonial with us, and as a thank you, we'll offer you [Incentive]. Your insights are incredibly helpful to us and other potential customers. Thank you for your time! Best regards, [Your Name]
Template 8: The Simple Request
Best For: Quick and straightforward requests. Ideal for busy customers who prefer a no-fuss approach.
Can You Help Us Improve?
Hi [Customer's Name], We're always looking to improve our services and would love your feedback. Could you provide a brief testimonial about your experience with [Product/Service]? Your input is greatly appreciated! Thanks, [Your Name]
Template 9: The Specific Ask
Best For: Requesting feedback on a specific aspect of your product/service. Useful for targeted testimonials.
Quick Question About Your Experience
Hi [Customer's Name], We hope you're doing well! We're reaching out because we value your opinion on [specific aspect of the product/service]. Would you mind sharing a short testimonial about this? It would help us and others greatly. Thank you for your time and feedback! Best, [Your Name]
Template 10: The Follow-Up with a Form
Best For: Collecting testimonials through a structured format. Excellent for ensuring all necessary information is captured.
We'd Love Your Feedback – Quick and Easy
Hi [Customer's Name], I hope all is well! We're gathering testimonials from our valued customers and would really appreciate your input. Could you take a few minutes to fill out this [link to form]? It's quick and easy, and your feedback helps us improve. Thank you so much! Best regards, [Your Name]
Want to generate custom templates instantly?
Use our free Testimonial Request Generator to create personalized messages for Email, SMS, and LinkedIn.
Try the GeneratorHow to Ask for Reviews on Your Website
Your website is the most powerful platform for gathering and displaying client reviews. It's where clients interact with your brand directly, making it the ideal place to collect feedback and showcase social proof. With the right tools, you can turn your website into a testimonial-generating machine.
Why Your Website is the Best Place for Reviews
- ✓ You own the platform — no algorithm changes or third-party restrictions
- ✓ Reviews are displayed exactly where customers make buying decisions
- ✓ You can collect video testimonials (not possible on Google or Yelp)
- ✓ Custom branding makes testimonials feel authentic and integrated
1. Create a Dedicated Testimonial Collection Form
The easiest way to collect reviews is with a dedicated form. Unlike generic contact forms, a testimonial form guides customers to provide structured, usable feedback. With Testimly, you can create beautiful, branded forms in minutes.
What Testimly forms include:
- • Text testimonial input with optional prompting questions
- • HD video recording directly in browser (no app needed)
- • Star rating collection
- • Customer photo upload
- • Custom branding (logo, colors, fonts)
- • Mobile-optimized design
2. Display Reviews with Beautiful Widgets
Collecting reviews is only half the battle — you need to display them effectively. Static screenshots or plain text don't convert. Modern, animated widgets do. Testimly offers 6+ widget styles that you can embed anywhere with just one line of code.
🏛️ Wall of Love
Masonry grid showcasing all your best testimonials. Perfect for dedicated testimonial pages.
🎠 Carousel
Sliding testimonials with smooth animations. Great for homepage hero sections.
📊 Grid
Clean, structured layout. Ideal for product pages and about sections.
⭐ Spotlight
Single featured testimonial with prominent display. Perfect for landing pages.
📋 List
Vertical stack format. Great for sidebars and narrow spaces.
💬 Social Card
Social media-style cards. Feels familiar and trustworthy.
3. Embed with One Line of Code
The biggest barrier to displaying testimonials is technical complexity. Most tools require developer help, multiple scripts, or complex configuration. Testimly works differently — just paste one line of HTML and your widget appears instantly.
Works on WordPress, Shopify, Wix, Squarespace, Webflow, React, Next.js, and any HTML website.
4. Add Strategic Prompts and Pop-ups
Time your review requests strategically. The best moments to ask:
- • After purchase confirmation — They've just committed, satisfaction is high
- • Post-delivery — They've experienced the product
- • After support resolution — You just solved their problem
- • On your thank-you page — They're already engaged
5. Create a "Wall of Love" Page
Dedicate an entire page to showcasing your best testimonials. This serves multiple purposes: it's a trust signal for prospects, a reference for sales calls, and social proof you can share anywhere. With Testimly, you can create a Wall of Love in minutes and update it automatically as new reviews come in.
Ready to add reviews to your website?
Create your first widget in under 5 minutes. No credit card required.
Start FreeTips for Increasing Review Response Rates
Use Email Templates
Create email templates for review requests. This saves time and ensures consistency. Customize each template with the client's details to maintain a personal touch.
Highlight the Importance
Explain why reviews are important for your business. Clients are more likely to help if they understand how their feedback contributes to your success.
Show Gratitude
Always thank your clients for their time and feedback. A little gratitude goes a long way in building strong client relationships.
Share Positive Reviews
Share positive reviews on your website and social media. This not only boosts your reputation but also shows clients that their feedback is valued and appreciated.
Complete Guide: Collecting & Displaying Reviews with Testimly
Testimly is the simplest way to collect, manage, and display customer testimonials. Here's a complete walkthrough of how to set it up and start converting visitors into customers with social proof.
Create Your Testimonial Collection Form
Your collection form is where customers will submit their reviews. Testimly makes this process frictionless for both you and your customers.
Setting Up Your Form:
- Sign up for a free Testimly account
- Navigate to Forms in the dashboard
- Click Create New Form
- Customize fields, questions, and branding
- Copy your unique form link
- Share with customers via email or embed on your site
Form Features:
- ✓ Text & video testimonial collection
- ✓ Star rating input
- ✓ Customer photo upload
- ✓ Custom thank-you messages
- ✓ Brand colors and logo
- ✓ Mobile-responsive design
Choose Your Display Widget
Once you've collected testimonials, choose how to display them. Testimly offers multiple widget styles to match any website design and use case.
Wall of Love
Best for: Dedicated testimonial pages, social proof sections
Carousel
Best for: Homepage hero, above-fold placement
Grid
Best for: Product pages, comparison sections
Spotlight
Best for: Landing pages, featured testimonial
List
Best for: Sidebars, narrow spaces
Social Card
Best for: Social-style layouts, modern brands
All widgets include:
Embed with One Line of Code
This is where Testimly shines. Unlike other tools that require complex setups, API keys, or developer help, Testimly gives you a single line of code that works everywhere.
Where to Place Your Testimonials
Strategic placement maximizes the impact of your testimonials. Here are the highest-converting locations:
🏠 Homepage
Use a Carousel or Spotlight widget above the fold to build immediate trust.
💰 Pricing Page
Reduce purchase anxiety with testimonials near your pricing table.
📦 Product Pages
Product-specific testimonials increase conversions by 34%+.
📝 Landing Pages
Every landing page needs social proof. Use Grid or Spotlight.
💳 Checkout
A single testimonial near checkout can reduce cart abandonment.
❤️ Dedicated Wall of Love
A full page of testimonials that you can share and link to.
Testimly Pricing
Start free, upgrade when you need more.
Pro
$29/month
- • Unlimited testimonials
- • Unlimited widgets
- • Video testimonials
- • Remove branding
- • Priority support
By utilizing Testimly's comprehensive tools, you can streamline the process of collecting and displaying reviews, making it easier for your customers to share their feedback and for you to showcase it effectively.
Start Collecting Testimonials FreeAsking for customer reviews and testimonials doesn't have to be uncomfortable or complicated. With the right approach, personalized email templates, and Testimly's tools, you can gather valuable feedback that enhances your business's credibility and attracts new clients.
Frequently Asked Questions
Stop Chasing Reviews Manually
Testimly automates testimonial collection, sends follow-ups, and displays beautiful widgets — all with one line of code.
Start Collecting Free
How to Ask for Reviews on Social Media
Asking for reviews on social media is an effective way to reach your audience where they are most active. Social media platforms provide a direct and engaging way to connect with your clients and encourage them to share their experiences.
Use Engaging Posts
Create visually appealing posts that catch the eye. Use images, videos, or infographics to highlight your request for reviews. Make sure your posts are clear and concise, with a direct call to action asking followers to leave a review.
Share Client Testimonials
Posting existing client testimonials can encourage others to share their reviews. Highlight positive feedback you've already received and invite your audience to add their own experiences in the comments or through a review link.
Utilize Stories and Live Videos
Use Instagram Stories, Facebook Stories, or live videos to ask for reviews. These formats are more personal and engaging, making your request feel more authentic. You can also use features like polls or question stickers to gather feedback directly.
Create a Dedicated Highlight or Tab
On platforms like Instagram, create a Story Highlight for reviews. On Facebook, you can add a Reviews tab to your page. This makes it easy for followers to see and leave reviews. Regularly update these sections with new testimonials to keep the content fresh.
Run a Campaign
Launch a social media campaign focused on gathering reviews. You can offer a small incentive, like a discount or entry into a giveaway, for those who leave a review. Ensure the campaign is well-promoted across all your social media channels.
Use Direct Messages
Send a personalized direct message to your clients asking for a review. Mention how much you value their feedback and provide a direct link to where they can leave their review. Personalized messages can feel more genuine and prompt a positive response.
Example Post
"Have you enjoyed our products/services? We'd love to hear your feedback! 🌟 Leave us a review and let us know how we're doing. Your insights help us improve and serve you better. [Insert Review Link] #CustomerReviews #Feedback #ThankYou"